Thousands of companies around the world are doing what you and I call content marketing, inbound marketing, or just plain “blogging.” But let’s be frank:
Tag: Content
Google Says Your Content Does Not Need To Be Niche, It Can Be Diverse
Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic, one niche topic, for it
5 Building Blocks for Connecting Content to B2B Revenue Growth
The connection between content and revenue has never been easy to discern. But content marketing’s recent rise in importance will likely bring additional…
Finding Your Voice And Using It To Make Ridiculously Good Content
Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling…
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
Hiring Questions for Content & Social Managers
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding…
7 steps for improving content
While we may all have goals when we start producing content, it can be easy to stray away from them or stop tracking…
Content Strategy that Saves the Day
It’s entirely understandable that companies and content marketers alike can find themselves in a creative rut. You have a content and editorial calendar,…
Editorial Calendar Tools and Templates for Content Marketing
Quick: Name the tool most critical for effectively managing your content marketing program. No matter your role or responsibilities, the answer should be an…
![A Mega Guide To Creating Evergreen Content [Infographic]](https://europatentbox.com/wp-content/uploads/2022/12/A-Mega-Guide-To-Creating-Evergreen-Content-Infographic.jpg "A Mega Guide To Creating Evergreen Content [Infographic]")
A Mega Guide To Creating Evergreen Content [Infographic]
Why is evergreen content important? 1. Evergreen content drives traffic Whether it’s through higher rankings, or increased ownership of keywords,…
Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)
What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of…
B2B Reads: Responsible AI, Inclusivity, Quality Content People Actually Want and MORE
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the
