Content

Should You Hire An Agency to Create Your Content?

Amy B. Taylor July 28, 2024 0

Thousands of companies around the world are doing what you and I call content marketing, inbound marketing, or just plain...

Google Says Your Content Does Not Need To Be Niche, It Can Be Diverse

Amy B. Taylor May 5, 2024 0

Danny Sullivan, the Google Search Liaison, said on Mastodon that your content does not need to be on one topic,...

5 Building Blocks for Connecting Content to B2B Revenue Growth

Amy B. Taylor March 13, 2024 0

The connection between content and revenue has never been easy to discern. But content marketing’s recent rise in importance will...

Finding Your Voice And Using It To Make Ridiculously Good Content

Amy B. Taylor March 8, 2024 0

Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is...

How B2C Marketers Can Use a B2B Content Marketing Approach

Amy B. Taylor January 20, 2024 0

This article was originally published on Spin Sucks. (more…)

Hiring Questions for Content & Social Managers

Amy B. Taylor January 17, 2024 0

Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains...

7 steps for improving content

Amy B. Taylor December 21, 2023 0

While we may all have goals when we start producing content, it can be easy to stray away from them...

Content Strategy that Saves the Day

Amy B. Taylor December 6, 2023 0

It’s entirely understandable that companies and content marketers alike can find themselves in a creative rut. You have a content...

Editorial Calendar Tools and Templates for Content Marketing

Amy B. Taylor September 29, 2023 0

Quick: Name the tool most critical for effectively managing your content marketing program. No matter your role or responsibilities, the...

A Mega Guide To Creating Evergreen Content [Infographic]

Amy B. Taylor July 26, 2023 0

Why is evergreen content important?1. Evergreen content drives trafficWhether it’s through higher rankings, or increased ownership of keywords,...

Content Consumption: How We Consume Content Now (and What It Means For Your Marketing!)

Amy B. Taylor June 30, 2023 0

What are your Content Consumption Habits? Chances are you have one or more devices within arm’s reach. Don’t worry you’re...

B2B Reads: Responsible AI, Inclusivity, Quality Content People Actually Want and MORE

Amy B. Taylor June 16, 2023 0

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales &...

Elevate your content strategy with these powerful AI text generators

Amy B. Taylor June 10, 2023 0

The term “generative AI” has recently gained popularity due to its ability to automate content creation, such as text, images,...

Save Time with These 7 Productivity Tips for Content Marketers

Amy B. Taylor April 16, 2023 0

It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market...

Defining an Organization’s Voice Through Creative Content

Amy B. Taylor February 20, 2023 0

Voice is considering the point of view, style, and even personality of an organization. The voice is the way an...

SEARCH ENGINE OPTIMISATION & Content material Advertising Supervisor

Amy B. Taylor January 27, 2023 0

With our greatest-promoting course Begin-a-Enterprise 101. With the rise of on-line craft marketplaces like Etsy, folks with respectable artisanal skills like...

Before Deciding Where Your Content Team Reports, Pay Attention to This

Amy B. Taylor December 14, 2022 0

When a brand creates a new content marketing or content strategy team, they often ask, “What function or department should...

Support the B2B Buyer Revolution With Digital Content

Amy B. Taylor December 14, 2022 0

B2B buyers have emphatically joined a revolution. They’re researching more, involving more colleagues, and even buying big-ticket packages online or...