What is a Buyer Persona? Do They Matter for B2B Industrial Marketing?
The buyer persona is a foundational tool used by inbound marketers. These semi-fictional characters are composites of the individual people...
Day: May 26, 2022
Transforming Marketing With Artificial Intelligence
Marketing Podcast with Paul Roetzer In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is...
Mental Health Is at the Center of Higher Education Reform
Source: Fabienne Vailes / used with permission As a clinician whose caseload is largely comprised of university students, faculty, and...
Acquisition of global direct to consumer ecommerce business
Genetic Technologies LtdMELBOURNE, Australia, May 16, 2022 (GLOBE NEWSWIRE) -- Genetic Technologies Limited (ASX: GTG; NASDAQ: GENE, “Company”, “GENE”), a...
Warner Music launches in Israel
Warner Music Group (WMG) has announced the launch of Warner Music Israel, a new recorded music affiliate based in...
Signature Bank Launches New National Business Line With Appointment of Healthcare Banking and Finance Team
Nine Seasoned Banking Professionals Comprise New Private Client Banking Team to Serve Healthcare Industry NEW YORK--(BUSINESS WIRE)--Signature Bank (Nasdaq: SBNY),...
