Skip to content
europatentbox

europatentbox

The Profession

Primary Menu europatentbox

europatentbox

  • Business & Finance
  • Business News
  • eCommerce
  • Business Education
  • Finance
  • Marketing
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • General

5 Awesome May Marketing Ideas

Amy B. Taylor May 1, 2022

[ad_1]

May brings warmer weather, blooming flowers and a general sense of optimism and possibility. Let’s take advantage of those warm and fuzzy feelings and throw down some awesome May marketing ideas.

May marketing ideas purple flowers

You won’t find May holiday inspired marketing ideas here! You can get those anywhere. Instead, You’re getting practical, low-cost May marketing ideas you can use all year long. These are just inspired by May. So bookmark these articles when you find them.

This is important: These marketing ideas can be used across a variety of marketing strategies – if you’re focused on content marketing, you’ll use social media, videos and stories in emails to promote these. If you’re using direct marketing, you’ll create offers out of these ideas and sell them directly via email or social. AND, if you are doing an advertising marketing strategy – you’ll throw down some ads to drive traffic.

No matter what marketing strategy you use to make it happen – these May marketing strategies are creative and fun.

Not sure what strategy to use?

This article is for the “ALL” Marketing Superpowers

Want to know what YOUR marketing superpower is?

OH — and don’t forget, it’s National Small Business Week!

Your Theme for May — Everything Old is New Again

In the same way that you might go into your closet or trunk to pull out those warm-weather clothes, it’s a good idea to do the same thing with your marketing.

Remember the old “When they zig, you zag” saying? Yeah. we’re gonna do that.

Let’s start with the basics:

Freshen Up Your Feature/Benefit Statements “So That” You Can Connect With More Customers

“Act as if what you do makes a difference. It does.” – William James

Check out your marketing materials and websites, are they tilted toward having too many features and not enough benefits? Or, do you have all these benefits not tied to features. Both matter!

  1. Review your marketing materials — that includes printed materials, websites, landing pages, product sales sheets, all that stuff. Look for “dangling” features or benefits. Dangling means that they are just sitting there and not explaining themselves.
  2. Grab a spreadsheet, whiteboard — whatever works for you and create a list of features and then a list of matching benefits.
  3. Here’s the twist. Name the features column “We have…” and name the benefits column “So That ….” —

Create a “Deal of the Day” Campaign

Small business week is the first week in May – but who says you can’t keep the fun going! Here are some deal of the day ideas you can use:

  • If you are partnered up with other complementary businesses, this is the perfect week to share those promotional offers.
  • How about a free ebook, checklist, video download.
  • If you are a subject matter expert, offer a free workshop that teaches your audience how to achieve a goal.
  • Don’t forget to use appropriate hashtags for the social channels you’re using.

These are the best Small Business Week Hashtags on Instagram

#Smallbusinessweek #smallbusiness #smallbusinesslife #smallbusinessmarketing #smallbusinesssupport #smallbusinessowner #smallbusinesslove #smallbusinesssaturday #smallbusinesstips #smallbusinesses #smallbusinessrocks #smallbusinessowners #smallbusinessgrowth #smallbusinessadvice #smallbusinesscoach #smallbusinesswomen #smallbusinessmatters #smallbusinesss #smallbusinessstartup #smallbusinessconsultant #smallbusinessuk #smallbusinessapproval #smallbusinessaustralia #smallbusinesswner #smallbusinessconsulting #marketing #smallbusinessperth #smallbusinessexpo #smallbusinessbc #shoplocal

Best Small Business Hashtags on TikTok

#smallbusiness #shopsmall #handmade #shoplocal #entrepreneur #business #supportsmallbusiness

Run a Virtual “Research” Event to Build Your Email List

All things seem possible in May. – Edwin Way Teale

What if your market research project could actually build you a list of buyers?!

I KNOW — Right?

Here’s what you want to do.

Think about what frustrates you. Maybe you’re curious about something in your industry or about your audience, business or hell — even yourself? Have fun with this, get some answers and build an email list of buyers.

  1. Make a list of areas of your business, industry or life where you can’t seem to find an answer or a process.
  2. Look for experts to interview who have achieved what you want or who have done research on the process.
  3. Do a video interview with these experts, if they have data, ask them to share it.
  4. Run a virtual event that features those experts
  5. Ask the experts to promote it.

How to run your virtual research Event:

Don’t overthink this — just do it. Your only goal is to start and finish — that’s it.

  1. Brainstorm a bunch of ideas.
  2. Go to Amazon and find authors who have written on the subject. Look for books that have more than 100 reviews — this will make it easier.
  3. Head over to HeySummit.com. This is a virtual event software that makes running one of these events a breeze. They even have a directory of speakers you can reach out to!
  4. Schedule video interviews on zoom.
  5. Record the interview
  6. Upload the recording to HeySummit – and you are ready to go.

“Be Baking Soda” and Adapt Your Offer to a New Audience

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.” – Jimmy Dean

Sticking with the “When they zig you zag” theme for may, look for an opportunity to adapt your offer to another audience.

If you’ve been serving one specific niche or segment with your product or service, think about what other segment might benefit the most from the same product or service.

Do a quick test and just replace your current industry with another industry.

  • Marketing ideas for Real Estate Agents
  • Marketing Ideas for Restaurants
  • Marketing Ideas for Landscapers

See what I did there. The ideas could basically be the same, just focused on another audience.

Offer Makeovers to Feature Your Awesomeness

“Some people look for a beautiful place. Others make a place beautiful.” -Hazrat Inayat Khan

If you’re a consultant, designer, freelancer, agency, web developer, copywriter, photographer — just about any solopreneur can run a makeover campaign.

Here are some ways to offer a makeover?

  • Run a contest: Make this a word of mouth campaign, post on social media, in your local town Facebook Groups, you can even make an offer to your email list (who are NOT customers).
  • Ask for referrals: Tell your customers that you’re offering a makeover to any new referrals (and a referral discount to customers)

Try Just One Just to See What Happens

“You don’t always need a plan. Sometimes you just need to breathe, trust, let go, and see what happens.” – Mandy Hale

You just got some May marketing ideas that will help you get customers, keep customers and make more money — all on a budget with the skills and tools you already have.

Now it’s time to take action on just one of them.

Remember, the goal is progress not perfection. Just try something — anything and see what happens.

You got this!

May is a month of new beginnings and growth, so why not start with your marketing? Take advantage of the opportunities that spring brings

[ad_2]

Source link

Tags: "Taking Care Of Business, Amazon Business Credit Card, American Airlines Business Class, Att Business Login, Austin Business Journal, Best Bank For Small Business, Best Business Bank Accounts, Best Business Schools In Us, Best Business To Start, British Airways Business Class, Business Attire Men, Business Card Ideas, Business Casual Shoes For Women, Business Continuity Planning, Business Entity Search, Business Letter Template, Business Management Degree, Business Manager Facebook, Business Plan Outline, Business School Rankings, Colorado Business Search, Delaware Business Entity Search, Drop Shipping Business, Family Business Bet, Fox Business Live, Georgia Sos Business Search, Google Business Account, Harvest Small Business Finance, How To Build Business Credit, Is Saturday A Business Day, Is Sears Still In Business, Microsoft 365 Business, My Business Google, Name Generator Business, None Of Your Business, Ny Sos Business Search, Open A Business Bank Account, Pa Business Search", Plus Size Business Casual, Pnc Business Banking, Sos Business Search Ca, Sunbiz Business Search, The Business Of Being Born, Turbotax Home And Business 2020, Tx Sos Business Search, Venmo For Business, Verizon Business Plans, Virtual Address For Business, What Are Business Days, Women Business Casual

Continue Reading

Previous Customer Data Challenges and 7 Best-Practices
Next When It Comes To Starting A New Business Who Wins: The UAE Or Saudi Arabia?

More Stories

Ultimate Guide to Writing Your First Email Newsletter
  • General

Ultimate Guide to Writing Your First Email Newsletter

Amy B. Taylor September 20, 2023 0
Six local link-building tactics for small businesses
  • General

Six local link-building tactics for small businesses

Amy B. Taylor September 5, 2023 0
41 Happy New Year Wishes & Images for 2023 (Plus a Creative Word List!)
  • General

41 Happy New Year Wishes for 2023 (Plus a Creative Word List!)

Amy B. Taylor August 12, 2023 0
September 2023
M T W T F S S
 123
45678910
11121314151617
18192021222324
252627282930  
« Aug    

Archives

Recent Posts

  • Shell’s bid to conduct offshore seismic surveys hits another legal obstacle
  • T.J. House Reveals He Is Gay And Announces Engagement
  • How to develop your accountancy practice’s competitive advantage
  • Google Ads Shift, Explained | Marketing
  • Digital Technology and Social Media’s Impact on Adolescent Well-Being

BL

Tags

Amazon Business Login Amazon Business Prime Att Business Login Bank Of America Business Account Best Business Schools Business Business Attorney Near Me Business Bank Account Business Card Holder Business Card Maker Business Cards Near Me Business Card Template Business Casual Attire Business Casual Shoes Business Casual Woman Business Plan Examples Ca Business Search Capital One Business Credit Card Ca Sos Business Search Chase Business Checking Chase Business Credit Cards Chase Business Customer Service Chase Business Login Chase Business Phone Number Cheap Business Cards Citizens Business Bank Cox Business Login Digital Business Card Facebook Business Suite Finance In Business Free Business Cards Google Business Login Harvard Business School Lands End Business Massage Parlor Business Near Me Michigan Business Entity Search Mind Your Business Mind Your Own Business Ohio Business Search Risky Business Costume Skype For Business Small Business Loan Small Business Saturday 2021 Starting A Business Texas Business Entity Search

Related Article

  • Business & Finance

Shell’s bid to conduct offshore seismic surveys hits another legal obstacle

Amy B. Taylor September 25, 2023 0
T.J. House Reveals He Is Gay And Announces Engagement
  • Mental Health Related

T.J. House Reveals He Is Gay And Announces Engagement

Amy B. Taylor September 24, 2023 0
  • Education

How to develop your accountancy practice’s competitive advantage

Amy B. Taylor September 22, 2023 0
Google Ads Shift, Explained | Marketing
  • Education

Google Ads Shift, Explained | Marketing

Amy B. Taylor September 21, 2023 0
Digital Technology and Social Media’s Impact on Adolescent Well-Being
  • Uncategorized

Digital Technology and Social Media’s Impact on Adolescent Well-Being

Amy B. Taylor September 21, 2023 0
europatentbox.com | CoverNews by AF themes.

WhatsApp us