Altice USA Promotes to Keith Bowen to News President as Cheddar Founder Jon Steinberg Exits

Digital entrepreneur Jon Steinberg is exiting the streaming business news service that he founded in 2016 and sold to cable operator Altice USA three years later.

On Tuesday, Altice promoted Keith Bowen to president of Altice News and Advertising. He’ll succeed Steinberg in leading the cable operator’s in-house News 12 hyper-local news operation serving parts of New York, New Jersey and Connecticut, as well as Cheddar News, the i24News international news service that Altice launched in 2017 and Altice’s A4 advanced advertising data operation. As part of the transition, Kristin Malaspina has been tapped as general manager of Cheddar News and as senior VP of distribution for Altice News.

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Steinberg, the former chief operating officer of Buzzfeed, made a splash with Cheddar when the streaming business news feed aimed at digital-economy viewers emerged as an early free ad-supported streaming channel that landed distribution from some cable operators and connected TV services — enough to attract the attention of the U.S. arm of media mogul Patrick Drahi’s telecommunications empire.

“Keith has helped our news and advertising businesses experience significant growth and success, and I am confident that the division will continue to flourish under his leadership,” said Dexter Goei, CEO of Altice USA. “Jon’s enthusiasm and keen business mind have helped our News & Advertising group achieve great success over the last three years and I offer my gratitude to him and look forward with excitement as Keith brings his invaluable expertise to our news and advertising groups.”

Steinberg said he was “immensely proud” of the work done by the Altice and Cheddar teams during the past three difficult years. “As I take my next entrepreneurial step, I leave the Altice News & Advertising group, including Cheddar News, in extremely capable hands in Keith and Kristin and look forward to watching what they do next,” Steinberg said.

Bowen was previously chief revenue officer of Altice News and Advertising. He joined the company in 2019 after working as an executive for Spectrum Reach, Charter’s advertising and production arm, and Tribune Media.

“Jon has been a great mentor for me over the last several years, and I’m excited to now step into his shoes to lead the amazing teams that we have in place at Cheddar News, News 12, i24NEWS and a4,” said Keith Bowen, President, News & Advertising, Altice USA.

Malaspina has been with Altice since 2017, most recently as senior VP of marketing and partnerships.

“I am thrilled to take on the opportunity to lead the Cheddar News team as we further establish the network as a leading source of news for the forward-looking viewer,” she said.

(Pictured: Keith Bowen and Jon Steinberg)

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