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Issue-of-sale (POS) and ecommerce are two beer product sales channels on a collision training course. POS company Arryved just acquired Craftpeak, a firm that crafts websites and ecommerce abilities for the craft beverage sector, to totally collide these services and offer an omni-channel hospitality system.
“Craftpeak and Arryved have experienced a deep marriage for years, and we have been continuously impressed by their shopper-centricity and product eyesight. By becoming a member of forces, we’re having the last step in serving to our shoppers actually bridge the hole among their on-premise and on line presences,” says Arryved CEO Loren Bendele. “As the hospitality landscape continues to evolve, we realize the importance of creating new obtaining and advertising and marketing channels for our customers and assisting them attain company in significant strategies, on and offline.”
“We have been large enthusiasts of Arryved’s people, technological innovation, and the core values with which they direct their organization and the business and we are thrilled for the option to mix our net layout and e-commerce encounter with their formidable engineering expertise.
Arryved’s POS know-how enables hospitality organizations a ton of overall flexibility. Breweries can give company autonomy above their tab, from buying an additional round via payment and tipping. You can use QR codes to enable this, or steer clear of anything new and just go the regular POS route.
“Together, we will develop methods that give visitors the ability to personalize their engagement with their preferred brand names, when for the initial time, providing companies with the insights and efficiency that can only be achieved by combining all immediate-to-buyer channels into a solitary ecosystem” said John Kelley, the Co-Founder and CEO of Craftpeak.
Arryved and Craftpeak introduced their partnership with a technology integration past year, which authorized breweries utilizing Arryved’s POS and Craftpeak’s ecommerce solutions to sync inventories in genuine-time across their on line and on-premise operations.
“Building a seamless purchaser experience is additional vital than ever in the hospitality marketplace. With the acquisition of Craftpeak, we’re offering our shoppers with innovative resources that have earlier been inaccessible to unbiased hospitality proprietors,” states Bendele. “And, by assisting our buyers create a reliable brand name throughout all channels, we’re offering them the option to deepen their associations in their communities and compete in the switching hospitality market.”
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