Skip to content
europatentbox

europatentbox

The Profession

Primary Menu
  • Business & Finance
  • Business News
  • eCommerce
  • Business Education
  • Asset finance
  • Marketing
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
  • Sitemap
  • Home
  • How Digital Technology Is Supporting a Circular Future for eCommerce
  • eCommerce

How Digital Technology Is Supporting a Circular Future for eCommerce

By Amy B. Taylor 3 years ago

Table of Contents

Toggle
  • Capitalizing on ‘green’ tech
  • Shifting consumer preferences
  • Turning plans to action

[ad_1]

More and more ecommerce companies are considering how a circular approach, with the support of digital technology, can reduce their footprint and help consumers do the same.

Growing emissions and decreasing resource capacity have sparked an increasing
interest in a circular economy model among ecommerce companies worldwide. In
contrast to the linear economy, where each new innovation (i.e., switching hub,
phone, appliance) renders existing offerings obsolete, a circular economy
considers sustainable design from the beginning — and in each stage — of product
development and use to give material goods a different life cycle. Many
ecommerce companies are considering how this approach, with the support of
digital technology, can reduce their footprint and help consumers do the same.

However, there are challenges associated with realizing circular models.
Rethinking and overhauling product development to be sustainable from the
beginning is a feat in itself. Changing overall business operations to lay the
groundwork for becoming a more environmentally friendly company is also a
notable task. But a circular economy also expects a lot from end users — who
must unlearn ingrained consumption and disposal habits to now use products in
new, more sustainable
ways.
It’s a lot to consider and problem-solve.

Capitalizing on ‘green’ tech

Fortunately, these are challenges that technology can help organizations
address. As we know, online purchasing/ecommerce inherently provides
environmental benefits such as paperless transactions, faster
purchase-to-delivery, fewer carbon emissions and more; but layering supplemental
technology on top of an already “green” purchasing cycle furthers these
benefits.

For example, data and analytics allow ecommerce companies to source valuable
information to help maximize their operational efficiency, better understand
consumer behaviors to design sustainable products that get used and reused,
rethink
packaging
and delivery
methods
to reduce waste and emissions, and more.

To get the most out of data and analytics, benefitting their company, customers
and the planet, organizations need to first identify effective data solutions —
then, actually use them. According to the World Economic
Forum
,
only 9 percent of companies are actively using software that supports data
collection, analysis and reporting on Environmental, Social and Governance (ESG)
activities. Additionally, an SAP Insights research center
survey
found that only 21 percent of business executives were completely satisfied with
the quality and availability of data collected for sustainability.

Shifting consumer preferences

There is certainly some work to be done on the ecommerce side. But with that
effort comes great opportunity — there is strong consumer interest in
purchasing circular
products,
as well as some big expectations that must be addressed. A recent
study
by Footprint found that 63 percent of consumers
are willing to pay more for products and services if they help protect the
environment. 68 percent are more likely to choose a brand, store, or restaurant
that uses sustainable packaging; and 77 percent are more likely to buy products
if they can be sure they were packaged sustainably.

The same survey found that the onus is on companies to create this sustainable
change. 87 percent of surveyed consumers agreed that companies have a
responsibility to protect the planet and its people; 85 percent said brands
should play a major role in solving sustainability because they’re the ones
causing the problem; and 78 percent said that companies and brands are not
currently doing enough to protect the planet.

Turning plans to action

So, how can ecommerce companies make change a reality? As with most forms of
organizational transformation, the first step is to assess where the company is
in the transition to a circular model; then, develop a strategic plan based
specifically on where the company aspires to be. Technology and consultancy
resources, like SAP’s Sustainability Advisory
Service
,
can help companies better understand where they are and what they need to do to
achieve their sustainability goals.

Once a plan is established, digital solutions exist that can help ecommerce
companies operate more sustainably throughout their transition to a circular
model. For example, the ecoinvent Association created
a
tool
to easily import simplified and vendor-agnostic carbon-emission factors — also
called life cycle impact assessment (LCIA) scores — into product footprint
management solutions. Queen of Raw offers
dashboards
to help track environmental benefits and monetize waste within a global
marketplace.

And on the consumer-facing side,
Identify
by Everledger uses cloud and blockchain technology to
help tackle greenwashing and share more accurate and transparent product origin
stories. In one example, Everledger powered a Web3 brand with MCQ — a new
line born from Alexander McQueen —
using blockchain technology to give items a longer life cycle, extending the
life of garments into their second and third use.

The future of ecommerce lies in a circular model, and more and more digital
tools are helping to make that future a reality.

Published Apr 27, 2022 2pm EDT / 11am PDT / 7pm BST / 8pm CEST

Amanda Mountain



[ad_2]

Source link

Tags: Amazon Fba Business, Atlanta Business Chronicle'S, Boss Baby Back In Business, Business Administration Degree, Business Attire Women, Business Card Design, Business Cards Templates, Business Casual Dress, Business Casual Outfits, Business Checking Account, Business Credit Card, Business For Sale Near Me, Business Intelligence Platform, Business Lawyer Near Me, Business Loan Calculator, Business Name Ideas, Business Professional Women, Business Spectrum Login, California Business Entity Search, Capital One Spark Business, Carl Weber'S The Family Business, Charlotte Business Journal, Custom Business Cards, Delaware Business Search, Fl Sos Business Search, Florida Business Search, Harvard Business Publishing, Insurance For Small Business, Kelley School Of Business, Maryland Business Express, Maryland Business Search, Moo Business Cards, National Business Furniture, New York Business Search, Ohio Business Gateway, Onedrive For Business, Online Business Ideas, Paramore Misery Business, Risky Business Cast, Small Business Insurance, Spectrum Business Customer Service, Tom Cruise Risky Business, Us Small Business Administration, Verizon Wireless Business, Verizon Wireless Business Login, Virtual Business Address, What Is Business Administration, Women'S Business Casual, Yelp Business Login, Yelp For Business

Continue Reading

Previous Former NBA star launches $50m Israel VC fund
Next HubSpot’s release brings quoting and payments improvements
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2018
  • October 2018
  • December 2016

Recent Posts

  • Are US Tariffs on Chinese Goods Helping or Hurting?
  • Top Business News Stories You Can’t Afford to Miss
  • Why eCommerce Is Transforming the Retail Industry
  • Financial Planning After 50: It’s Not Too Late
  • Why Video Marketing Is a Game-Changer for Your Brand

Categories

  • Asset finance
  • Business
  • Business & Finance
  • Business News
  • Contruction
  • eCommerce
  • Education
  • Entertainment
  • General
  • Health
  • Marketing
  • Mental Health Related
  • Property
  • Real Estate
  • Society
  • Sports
  • Uncategorized
  • Web Development

bl

seedBL

Seedbacklink

Tags

Amazon Business Login Amazon Business Prime Att Business Login Bank Of America Business Account Best Business Schools Business Business Attorney Near Me Business Bank Account Business Card Holder Business Card Maker Business Cards Near Me Business Card Template Business Casual Attire Business Casual Shoes Business Casual Woman Business Plan Examples Ca Business Search Capital One Business Credit Card Ca Sos Business Search Chase Business Checking Chase Business Credit Cards Chase Business Customer Service Chase Business Login Chase Business Phone Number Cheap Business Cards Citizens Business Bank Cox Business Login Digital Business Card Facebook Business Suite Finance In Business Free Business Cards Google Business Login Harvard Business School Lands End Business Massage Parlor Business Near Me Michigan Business Entity Search Mind Your Business Mind Your Own Business Ohio Business Search Risky Business Costume Skype For Business Small Business Loan Small Business Saturday 2021 Starting A Business Texas Business Entity Search

bp

backlinkplacement.com

Archives

  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2018
  • October 2018
  • December 2016

Categories

  • Asset finance
  • Business
  • Business & Finance
  • Business News
  • Contruction
  • eCommerce
  • Education
  • Entertainment
  • General
  • Health
  • Marketing
  • Mental Health Related
  • Property
  • Real Estate
  • Society
  • Sports
  • Uncategorized
  • Web Development

Recent Posts

  • Are US Tariffs on Chinese Goods Helping or Hurting?
  • Top Business News Stories You Can’t Afford to Miss
  • Why eCommerce Is Transforming the Retail Industry
  • Financial Planning After 50: It’s Not Too Late
  • Why Video Marketing Is a Game-Changer for Your Brand

Tags

Amazon Business Login Amazon Business Prime Att Business Login Bank Of America Business Account Best Business Schools Business Business Attorney Near Me Business Bank Account Business Card Holder Business Card Maker Business Cards Near Me Business Card Template Business Casual Attire Business Casual Shoes Business Casual Woman Business Plan Examples Ca Business Search Capital One Business Credit Card Ca Sos Business Search Chase Business Checking Chase Business Credit Cards Chase Business Customer Service Chase Business Login Chase Business Phone Number Cheap Business Cards Citizens Business Bank Cox Business Login Digital Business Card Facebook Business Suite Finance In Business Free Business Cards Google Business Login Harvard Business School Lands End Business Massage Parlor Business Near Me Michigan Business Entity Search Mind Your Business Mind Your Own Business Ohio Business Search Risky Business Costume Skype For Business Small Business Loan Small Business Saturday 2021 Starting A Business Texas Business Entity Search
Copyright © All rights reserved. | Magazine 7 by AF themes.

WhatsApp us