How T1 Advertising’s Co-Owner Structures His Day for Success

Dimetri Hogan, 29, is a co-owner of the influencer marketing agency T1 Advertising.
The business booked more than $1 million in revenue in 2021. Hogan travels the globe working with clients.
He breaks down what a typical day looks like, from networking to finding personal time.

Dimetri Hogan knew the importance of a digital presence for entrepreneurs long before influencers grew in prominence and some started earning more than the US’s top CEOs.

“In today’s world, a person’s digital-first impression is priceless,” Hogan, 29, told Insider.

Hogan helps run the

influencer marketing

agency T1 Advertising, which booked $1 million in revenue last year, according to documents seen by Insider. What’s more, Hogan aims to double that number in 2022. Hogan joined T1 Advertising in 2018, five years after Thomas Herd launched the business. Hogan started as the chief creative officer and entered a joint-venture partnership with Herd before buying a minority stake in the company last year.

As the senior vice president, Hogan manages the day-to-day operations of the business, develops new strategies, and walks consumers through T1’s services. Most of the company’s clients ask for the industry-leader plan package — which costs between $12,000 and $15,000 a month — and involves Hogan’s team building a brand’s online presence by working with media partners, influencers, and others, Hogan said.

“Entrepreneurs have begun to do their homework and realized the value of having a strong digital presence,” Hogan said. “Being able to shed a light on what makes them or their company unique is essential to standing out.”

Two men in suits stand on a boat in front of the water — Dimetri Hogan and Thomas Herd

T1 Advertising has offices in London, Monaco, New York, Miami, and Los Angeles, though a majority of the company’s clients are based among the American cities. T1 is seeing a boom of clients in Texas and Chicago, and Hogan wants to expand into Dubai, United Arab Emirates, and Capri, Italy, within the next few years.

With such an international job, Hogan spends significant time jet-setting and meeting with new and existing customers to ensure the successful execution of his company’s marketing strategies. He also often serves as creative director for the projects his company produces.

For example, to help the Japanese restaurant Nobu open in Istanbul last year, T1 booked the model Candice Swanepoel to make an appearance and share it with her 16 million Instagram followers. For the beverage Liquid Death, he got the rapper Soulja Boy to make a TikTok promoting the product.

Hogan showed Insider what a typical day looks like for him. He often works remotely and, on this day, was in Dubai, where he managed his US-based team, took client meetings at exclusive social clubs, and set an early alarm to fly out the next morning.