How To Build Trust, Increase Authority, And Rank High With Google

Marketing Podcast with Dale Bertrand

In this episode of the Duct Tape Marketing Podcast, I interview Dale Bertrand. Dale has been an SEO specialist for fortune 500 companies and venture-backed startups around the world for two decades. He speaks at industry conferences, leads, corporate training events, and serves as entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization.

Key Takeaway:

Foundationally, what Google is trying to do is help people find the right information — the answer to their questions. As technology and algorithms are constantly changing, the world of SEO as we know it continuously evolves along with it.

In this episode, I talk with long-time SEO specialist for Fortune 500 companies and venture-backed startups, Dale Bertrand, about the evolution of SEO and where it stands today, the biggest changes happening, and what you need to do to build trust, increase authority, and rank high today with Google.

Questions I ask Dale Bertrand:

• [2:01] What are some of the biggest changes in SEO that you are following?
• [4:56] Could you talk about something you’ve written about — the end of technical SEO?
• [5:43] Do things like keywords in your titles, metadata, and your URL matter anymore?
• [9:14] What’s the value of backlinks today?
• [11:41] Do you see it that it is almost like three disciplines of content?
• [15:36] Human influence and desire haven’t changed, they’re just on different journeys. Would you say that we just need to remember those principles and apply them to today’s technology?
• [18:04] How should companies go about finding and activating the right influencer?
• [19:15] On SEO-related sites, how valuable are signals in social media — meaning people linking to you on social platforms like Twitter?
• [20:41] Where can people find out more about Fire & Spark and the work that you’re doing?

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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business.

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