Skip to content
europatentbox

europatentbox

The Profession

Primary Menu europatentbox

europatentbox

  • Business & Finance
  • Business News
  • eCommerce
  • Business Education
  • Finance
  • Marketing
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • General

How to Optimize a Google Business Profile Listing

Amy B. Taylor June 29, 2022

[ad_1]

Marketing is a crucial component of every business. As trends change, more options become available for promoting your business.

Most notably, a social media presence has grown into a must-have for businesses due to its ability to reach potential customers. There are currently 4.48 billion users on some form of social media!

You have already created your marketing plan and included Twitter, Instagram, Pinterest, and Facebook. You are further optimizing your site for SEO, and your Facebook ads are pulling in new visitors each week. But there’s one place you may have neglected.

Have you checked out Google Business Profile (GBP) yet?

If you haven’t heard of GBP, I bet you have seen it. As you enter a search on Google for “plumbers near me” or “dentists in Maryville,” a box appears on the right. There you see a picture, address, and buttons for a company that meets your search. That is GBP!

mohawk general store

Your listing is tied to Google Maps and provides a map to your business. It is included in local searches and can help with your ranking.

Is GBP the Right Fit for your Business?

Many businesses are not fully utilizing the power of this platform. Firstly, having a GBP listing is absolutely essential since potential customers will probably discover you on Google only. But before going ahead, you must make sure whether your business is eligible for a listing or not. For that, take a look at the type of companies the listing option is available to:

  • Physical business locations: Their customers visit these locations to use or buy your products.
  • Mobile businesses: They go to their customers but have an office that customers can visit. (ex: plumber, heating, and AC services).
  • Individual practitioners: They have a physical office and provide a service such as a realtor or a lawyer.
  • Service area businesses: These are like mobile businesses but offer onsite service and travel to customers.

This is a free amenity that assists with local searches, so there is no downside to doing so. It’s time to complete your listing and start getting discovered by the right people!

8 Steps to Optimize your GBP Listing

Google changes its algorithms regularly, but it is also updating and adding to Google Business Profile. For local businesses, adding and then optimizing your listing is yet another tool in your marketing arsenal.

Here’s a step-by-step guide on how to optimize your GBP listing and use this social platform to dominate local marketing.

Step 1: Fill Out Key- Information

This Google Business Profile is the reflection of your business. So just creating one is not enough. It should have all the necessary details available to make people take notice.

These key pieces of information include

  • A proper name for your business
  • Address
  • Phone number
  • E-mail address
  • Website URL
  • Hours of operation

These are the first things your audience will see. If any of them are missing from the listing, it will raise doubts in their minds about the authenticity of your business. This will lead to them moving on to the next one in the list and not taking any action.

So, to get those leads and conversions, your basics should be meticulously covered.

maple house

Step 2: Get Your Listing Verified

Now that you have created your listing, you must get it verified by requesting your verification code. The most common way is for Google to send you a postcard in the mail, which includes a code.

Then, enter the code on your GBP account and edit any information.

Get Your Listing Verified

Phone verification is available for some businesses. These will receive a phone call from Google on their business number. If you are on Google’s Search Console already, then your location should be verified instantly.

That’s it. Sign into your account on GBP, select “website,” and then “publish.” Done.

Step 3: Add Keywords

Keeping your listing simple is the easiest but not the most effective way to handle this new platform. Use your SEO skills and think about the keywords people would use to find you. Add these to your title and in the description.

Add Keywords

Check the character count and guidelines for assistance.

Step 4: Specify Your Hours of Operation

How many times have you seen a business that doesn’t list its hours front and center? That is more than frustrating to potential clients; it can be deadly. With a single click, that customer will easily find the next business that does include their hours. Consider seasonal and holiday hours and update those as necessary.

Specify Your Hours of Operation

Step 5: Add Photos to Your Posts

Another important factor is providing a clear, appealing picture of your business. This needs to be JPG or PNG with a size between 10KB-5MB. The minimum resolution is 720 px by 720 px.

Step 6: Add Other Visuals

Don’t stop with a picture. Include your company’s logo, add additional photos of the inside, or even include a short video. The file size needs to be under 100 MB with a resolution of 720p or higher. Keep its length to under 30 seconds.

Add Other Visuals

Step 7: Choose the Right CTA

Check out the variety of buttons Google includes. You can add a shortcut to book an appointment or send a text message. Depending on your company, you may also have a “Service” button. Here, you can use those keywords again to describe what you provide. Include as many appropriate options to make it easier for someone to interact with your business.

Choose the Right CTA

Step 8: Add Q&A Section

Google also offers a Questions and Answers section. Readers can post their questions, allowing you to interact with them by responding.

Questions and Answers section

This is another opportunity for your company to stand out. In fact, 25% of locations have unanswered questions listed. Be the company that responds promptly.

Tips for Making Your Listing a Success

I have covered the basics for your Google Business Profile listing, and now let’s boost your online presence with a few more tips and tricks. While some may be time-consuming, consider the outcome.

1. Reviews

Similar to other sites, reviews can be posted on your listing. Start by approaching a few satisfied clients and requesting their feedback. You may be surprised at how many agree to do so – 68% of customers write a review when asked.

Then, develop a plan for getting more feedback whether by reaching out to several old customers or creating an email for first-time customers.

Getting the reviews posted is the first part. The next part is responding to these. Post a few lines to each review by thanking them. You can also address any concerns here. This visible interaction is beneficial to your online reputation.

97% of clients read local business reviews, so don’t miss out on this opportunity to engage with your customers.

Leaving customers’ queries unanswered can cost your business dearly! Do you want to know an efficient way to manage questions and reviews of multiple GBP accounts?

Use SocialPilot’s Google Business Profile’s Inbox feature to access all the reviews and questions from your audience or any potential customers. Respond instantly to engage with your audience, as that’s the key to boosting your brand’s reputation.

SocialPilot’s Google Business Profile’s Inbox

Start Your 14-day Trial

2. Posts

Only 17.5% of companies had created a post on their listing within the last week, according to one study. In the social media realm, 7 days is an eternity. And GBP is not much different from a social media platform, but exclusively for businesses.

So just like with the other platforms, keep current with your postings. Schedule a day or time when you will add to your listing. You can post pictures, helpful tips, current promotions, or other useful information for your clients.

To keep this simple, try using a Google Business Profile scheduling tool such as SocialPilot. With this tool, you can create a bunch of posts and schedule them to be published on various dates. These can be posts about a special offer for Christmas or a summer sale in June.

Create the posts now, save them in your queue, and move on to other tasks. If your dates change, you can easily re-schedule them within your social media calendar.

Social media calander

If you find articles or pictures that your customers have shared on social, you can use them in your upcoming posts with SocialPilot’s browser extension. Just use the extension to create and schedule a post for that content.

Posting regularly lets your followers know what to expect, but that is not all. Social media accounts are a vital way to bring brand recognition and loyalty for your company. Also, they are an easy, and inexpensive, way to interact with clients. You will raise your SEO rank and increase traffic when you post useful content that your customers enjoy.

However, it can be time-consuming to work on this each day. When you delegate the tasks to a tool that schedules and posts for you, you free up valuable time.

Try different images, emojis, and types of posts, and then see what your ideal customers prefer.

3. Analytics

While using social media is a crucial part of marketing, you will lose out on the opportunity to maximize your potential if you neglect to analyze your data.

This doesn’t need to be complicated. Each social media has its own set of data, and GBP is no different. Social media metrics tools like SocialPilot track a variety of measurements to see how your listing performs.

Does your typical customer engage with your website or head straight to the map? Did they post reviews on competitors’ services? How did they first find you online?

Google my business analytics

These questions and their answers help you understand the customer’s journey. More importantly, they also highlight areas that need improvement. By checking out the data in SocialPilot’s Google Business Profile analytics reports, you can adjust your posts quickly.

Curious? Check out this sample Google Business Profile analytics report to see the kind of insights you gain.

Ben Fisher, an SEO expert, researched Google Business Profile and analyzed the results from 2,000 companies.

He summed up his findings by saying, “Google Business Profile (GBP) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. If you’re a local business, claiming your Google Business Profile is one of the first steps you should take to increase your company’s online presence.”

Conclusion

Google Business Profile, when used strategically, can bring you a lot of customers and clients. Adding your information is simple, and then you request verification. Once you receive that code, you can publish your listing.

By adding posts, photos, and keywords to your Google Business Profile listing, your company can rise in rankings and win at local marketing. Using a scheduling tool, like SocialPilot, makes the process even easier.

With a few simple steps, you can optimize your GBP listing and spend more time interacting with your customers.

[ad_2]

Source link

Tags: "Taking Care Of Business, Amazon Business Credit Card, American Airlines Business Class, Att Business Login, Austin Business Journal, Best Bank For Small Business, Best Business Bank Accounts, Best Business Schools In Us, Best Business To Start, British Airways Business Class, Business Attire Men, Business Card Ideas, Business Casual Shoes For Women, Business Continuity Planning, Business Entity Search, Business Letter Template, Business Management Degree, Business Manager Facebook, Business Plan Outline, Business School Rankings, Colorado Business Search, Delaware Business Entity Search, Drop Shipping Business, Family Business Bet, Fox Business Live, Georgia Sos Business Search, Google Business Account, Harvest Small Business Finance, How To Build Business Credit, Is Saturday A Business Day, Is Sears Still In Business, Microsoft 365 Business, My Business Google, Name Generator Business, None Of Your Business, Ny Sos Business Search, Open A Business Bank Account, Pa Business Search", Plus Size Business Casual, Pnc Business Banking, Sos Business Search Ca, Sunbiz Business Search, The Business Of Being Born, Turbotax Home And Business 2020, Tx Sos Business Search, Venmo For Business, Verizon Business Plans, Virtual Address For Business, What Are Business Days, Women Business Casual

Continue Reading

Previous 15 Perfect 4th of July Messages, Greetings & Email Templates
Next How to Measure Social Media Results

More Stories

Wiz4.biz
  • General

10 Benefits of having a Website for your Business

Amy B. Taylor May 7, 2023 0
Get the Most Out of a Smart Landing Page Builder—Just Like This Business
  • General

Get the Most Out of a Smart Landing Page Builder—Just Like This Business

Amy B. Taylor April 30, 2023 0
Get Holiday Ready: Email Sending Best Practices
  • General

Get Holiday Ready: Email Sending Best Practices

Amy B. Taylor April 29, 2023 0
June 2023
M T W T F S S
 1234
567891011
12131415161718
19202122232425
2627282930  
« May    

Archives

  • June 2023
  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • March 2020
  • February 2020
  • January 2020
  • November 2018
  • October 2018
  • December 2016

Recent Posts

  • 6 Ways WebOps Optimizes Your Team and Your Website
  • Morgan Stanley weighs in on ChatGPT and the risk to Google’s search business
  • Passive income books on you’d wish you read earlier
  • 41 Pre-Made Christmas Social Posts (+Canva Templates!)
  • 14 Big Ideas From the Last Year of Side Hustle Show Guests

BL

Tags

Amazon Business Login Amazon Business Prime Att Business Login Bank Of America Business Account Best Business Schools Business Business Attorney Near Me Business Bank Account Business Card Holder Business Card Maker Business Cards Near Me Business Card Template Business Casual Attire Business Casual Shoes Business Casual Woman Business Plan Examples Ca Business Search Capital One Business Credit Card Ca Sos Business Search Chase Business Checking Chase Business Credit Cards Chase Business Customer Service Chase Business Login Chase Business Phone Number Cheap Business Cards Citizens Business Bank Cox Business Login Digital Business Card Facebook Business Suite Finance In Business Free Business Cards Google Business Login Harvard Business School Lands End Business Massage Parlor Business Near Me Michigan Business Entity Search Mind Your Business Mind Your Own Business Ohio Business Search Risky Business Costume Skype For Business Small Business Loan Small Business Saturday 2021 Starting A Business Texas Business Entity Search

Related Article

6 Ways WebOps Optimizes Your Team and Your Website
  • Education

6 Ways WebOps Optimizes Your Team and Your Website

Amy B. Taylor June 1, 2023 0
Morgan Stanley weighs in on ChatGPT and the risk to Google's search business
  • eCommerce

Morgan Stanley weighs in on ChatGPT and the risk to Google’s search business

Amy B. Taylor June 1, 2023 0
Passive income books on you'd wish you read earlier
  • Mental Health Related

Passive income books on you’d wish you read earlier

Amy B. Taylor May 30, 2023 0
41 Free & Ready-to-Publish Christmas Social Media Posts (+Canva Templates!)
  • Business News

41 Pre-Made Christmas Social Posts (+Canva Templates!)

Amy B. Taylor May 30, 2023 0
14-big-ideas
  • Business News

14 Big Ideas From the Last Year of Side Hustle Show Guests

Amy B. Taylor May 28, 2023 0
europatentbox.com | CoverNews by AF themes.

WhatsApp us