When you buy through our links, we may earn money from our affiliate partners. Learn more.
FreshDirect is an online grocery delivery service that makes it convenient for those who can’t make it to the grocery store. You select items you need, a shopper will shop them at a grocery store, and then they’ll deliver to your door — it’s that simple and there’s no membership fee.
After using it ourselves for years, we’ve experienced how much easier the site is to navigate than any grocery store aisle, and how much time and effort we’ve saved from going to the store ourselves. FreshDirect makes it easier to pick up fresh produce, ready-to-eat entrees, and even alcohol.
One consideration is that the service is limited to certain areas of New York, New Jersey, Connecticut, Pennsylvania, Delaware, and Washington, DC. But if you’re in these areas, FreshDirect might be the convenient grocery store solution you’re looking for. FreshDirect has also announced that it’s discontinuing FoodKick and rebranding as FreshDirect Express, which promises delivery within two hours in Manhattan, Brooklyn, and parts of Queens, NY. We look forward to testing this new service soon.
Due to the novel coronavirus, FreshDirect is currently experiencing very high demand and inventory shortages, so you may not receive every product you select. Product credits, including those for missing bags, can be obtained with the ‘Request a Credit’ tool on their Help page. We’ve had luck placing orders a few days in advance, so we suggest doing that when possible.
Out of caution, FreshDirect’s delivery personnel will only bring your order up to your door, but will not enter your home due to health concerns. They will also not be collecting the bags in which groceries are delivered at this time and encourage customers to keep and reuse them.
- Sign up for an account
- Select your delivery address
- Select a time slot
- Shop for groceries
- Check out
Here are more details:
1. Sign up for an account
Signing up with FreshDirect is easier than signing up for most services. Simply click the “Sign Up” button on the homepage, and enter an email address and a password. You won’t have to verify your account or anything — just start shopping.
2. Select your delivery address
To make things easy for you, FreshDirect first asks you for your zip code. If the company delivers to your area, then you’ll be prompted to enter your exact address, which will also allow you to select your preferred time for delivery.
3. Select a time slot
Once FreshDirect knows where it’s delivering, it’ll ask for when it’s meant to be delivered. Time slots span two hours and are available throughout the course of the day. In New York, for example, you can ask for delivery any time between 6 a.m. and 11:59 p.m.
4. Shop for groceries
FreshDirect’s expansive selection of groceries is laid out in an easy-to-navigate manner. Choose from Meals, Fruits, Vegetables, Meat & Poultry, Seafood, Dairy, Deli & Cheese, Bakery & Pastry, Party Platters, Grocery, Frozen, Beer, and Wine & Spirits.
The Grocery section also contains your non-food items like paper towels, dish soap, and toilet paper. Fresh Direct also has Sale, Coupon, and Top-Rated sections for easy perusal.
5. Check out
At this point, you’re welcome to add an address (if you haven’t already), select a delivery time, and add a payment method. You also have the option of adding a tip, which we highly suggest as the shopper is performing a timely and laborious task. Note that if you don’t hit the minimum basket amount (which varies by city), you may have to pay an additional delivery fee — in New York, that’s $5.99.
6. Get your groceries
Your FreshDirect order will be fulfilled and delivered directly to the address you’ve indicated.
Usually, the shopper will try to deliver directly to the customer, so you won’t get your groceries in a temperature-controlled bag but rather large, reusable grocery bags as though you’ve just come home from the store. If you’re not around for the delivery, a re-delivery fee might apply.
However, due to coronavirus concerns, FreshDirect shoppers will now only be able to leave your bags of groceries by the door for contactless delivery. You’re welcome to keep and reuse the shopping bags.