- Netflix, the global leader in streaming TV, is having a moment now that more people are staying home.
- But it still faces pressure to hold on to its standing as legacy-media and tech rivals pursue their own streaming plays.
- Business Insider spoke with current and former Netflix employees, as well as industry experts, to identify the 56 most powerful executives leading key growth areas at the company.
- They include influential execs such as Chief Content Officer Ted Sarandos and new Chief Marketing Officer Bozoma Saint John, as well as some less familiar names, like Rochelle King, the vice president of creative production, and Ty Warren, the head of physical production.
- View Business Insider’s exclusive interactive chart below.
- Click here for more BI Prime stories.
Netflix is having a moment now that more people are staying home.
The streaming-video service’s global audience surged to 183 million paid subscribers in March. And Netflix’s stock reached new heights in July as evidence from analysts and third-party data pointed to another strong quarter.
That was despite new rivals like Disney Plus, HBO Max, and Apple TV Plus, which dented Netflix’s growth last year.
Netflix’s past decade of unrivaled subscriber growth and an equally impressive stock climb forced legacy media to take streaming seriously or risk irrelevance and tech titans to vie for a piece of the streaming-TV pie.
By the end of 2020, Comcast, AT&T, and ViacomCBS will have unveiled new streaming strategies to challenge Netflix and keep up with the viewer shifts it spurred.
Business Insider spoke with current and former Netflix employees, as well as industry experts, to identify the 56 most powerful executives leading key growth areas at the company. Netflix has many leaders — not all of whom are included here — but this list gives an inside look at whom to watch in 2020.
Netflix declined to comment on this story.
At the top of the company is CEO Reed Hastings, who cofounded Netflix in 1997 as a hub for online movie rentals, oversaw its move into streaming video 10 years later, and drove the company to become the first truly global TV service.
Hastings’ core leadership team includes influential execs like Chief Content Officer Ted Sarandos, who oversees the company’s colossal content budget; Chief Product Officer Greg Peters, who is responsible for every aspect of the platform from its price to the option to turn off autoplay video; and Bozoma Saint John, Netflix’s newly appointed chief marketing officer — and its third in the last year — who brings with her experience from Endeavor, Uber, and Apple Music.
There are also execs driving key initiatives within Netflix whose names might not be as familiar as those in its C-suite.
They include Ty Warren, Netflix’s head of physical production who is adapting to TV- and film-production stoppages around the world; movie boss Scott Stuber, who is turning the company into a major player in Hollywood; top animation exec Melissa Cobb, who is helping Netflix compete with Disney Plus; creative production lead Rochelle King, who is managing one of the fastest-growing teams at Netflix this year; Vice President of Product Todd Yellin, who is pushing Netflix to evolve entertainment with new formats like “Black Mirror: Bandersnatch”; and Bela Bajaria, who is developing content for crucial international audiences.
Each leader plays their part to get people to spend more time with Netflix, which will be a key factor in keeping viewers around as new platforms launch.
“The real measurement will be time,” Hastings said at The New York Times’ DealBook conference in November. “How do consumers vote with their evenings?”
This chart is interactive. Click on “core team” to get the full list of names.
This post was last updated on July 14, 2020.
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Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company, Axel Springer, is a Netflix board member.