Skip to content
europatentbox

europatentbox

The Profession

Primary Menu europatentbox

europatentbox

  • Business & Finance
  • Business News
  • eCommerce
  • Business Education
  • Asset finance
  • Marketing
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
  • Sitemap
  • Home
  • StoryStream Announces Partnership With THG Ingenuity to Create a New Generation of Ecommerce Experiences at Scale
  • eCommerce

StoryStream Announces Partnership With THG Ingenuity to Create a New Generation of Ecommerce Experiences at Scale

Amy B. Taylor May 25, 2022

[ad_1]

BRIGHTON, England, May 18, 2022–(BUSINESS WIRE)–THG PLC, the British eCommerce retailer behind the technology platform Ingenuity, and StoryStream, the visual commerce platform for brands specialising in User-generated Content and Live Video Shopping, today announced their partnership, with StoryStream now powering social commerce experiences across 16 of THG’s brand websites.

Alex Vaidya, CEO of StoryStream: “eCommerce brands are facing significant headwinds. The explosive growth of online retail witnessed through the pandemic has given way to more acutely challenging market conditions in 2022, making this the year where the best really have to find a way to separate from the rest.

“At StoryStream, we know that user-generated and customer-generated content is content that not only elevates the on-site experience for visitors, but also delivers more engagement, more clicks, more conversions, and a bigger average order value for brands too. Our partnership with THG is an important step toward unlocking the value of what we call ‘people-powered commerce.’”

John Gallemore, CEO of THG Ingenuity: “THG Ingenuity is completely unique in that it’s both a peer-to-peer eCommerce retailer owning some of the most recognised online brands and a leading service provider to global cross-border commerce brands.

“The same technology that drives the growth of our Ingenuity partners also powers the growth of our own brands. We’re thrilled to see StoryStream’s range of content experiences active across 16 of THG’s own brands’ sites, and encouraged to see their technology already enhancing up our clients’ sites too.”

A Strong Start

The first THG brands to benefit from the partnership were Christophe Robin, Grow Gorgeous, and ESPA. In all three examples, the brands’ eCommerce sites now feature StoryStream experiences prominently – and are using StoryStream’s social selling solution LinkStream to offer a best-in-class link in bio experience through their Instagram channels.

Alongside the early movers, StoryStream experiences are now live on My Protein, Cult Beauty, Ameliorate, Eyeko London, IWOOT, Illamasqua, Very Neko, and Pop In A Box. Link in bio LinkStream pages are also being used by Perricone MD, Glossybox, Mama Mio, and Zavvi.

About StoryStream

StoryStream’s visual commerce platform is used by brands including Sainsbury’s, Boden, Porsche and Homebase. The platform enables brands to weave authentic customer-generated content into their online experience, offering unrivalled scalability, security (ISO 27001 certification), flexibility and results.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220518005587/en/

Contacts

Matt Sykes
StoryStream
+44 (0) 203 637 1169
[email protected]

[ad_2]

Source link

Post Navigation

Previous Delek profit jumps as energy prices soar
Next The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates

More Stories

The Evolution of eCommerce: What’s Next for Online Retail
  • eCommerce

The Evolution of eCommerce: What’s Next for Online Retail

Amy B. Taylor May 25, 2025
7 eCommerce Mistakes That Are Costing You Sales
  • eCommerce

7 eCommerce Mistakes That Are Costing You Sales

Amy B. Taylor May 18, 2025
Why eCommerce Is Transforming the Retail Industry
  • eCommerce

Why eCommerce Is Transforming the Retail Industry

Amy B. Taylor May 12, 2025
July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    

Archives

Categories

  • Asset finance
  • Business
  • Business & Finance
  • Business News
  • Contruction
  • eCommerce
  • Education
  • Entertainment
  • General
  • Health
  • Marketing
  • Mental Health Related
  • Property
  • Real Estate
  • Society
  • Sports
  • Uncategorized
  • Web Development

Recent Posts

  • What’s Hot in Business News and Why It Matters to You
  • Finance Hacks for Saving More Money Every Month
  • Business Education: A Gateway to Better Decision Making
  • How Recent Business News Is Reshaping the Economy
  • How to Integrate Marketing and Customer Service

Fiverr

Fiverr Logo

BL

Tags

Amazon Business Login Amazon Business Prime Att Business Login Bank Of America Business Account Best Business Schools Business Business Attorney Near Me Business Bank Account Business Card Holder Business Card Maker Business Cards Near Me Business Card Template Business Casual Attire Business Casual Shoes Business Casual Woman Business Plan Examples Ca Business Search Capital One Business Credit Card Ca Sos Business Search Chase Business Checking Chase Business Credit Cards Chase Business Customer Service Chase Business Login Chase Business Phone Number Cheap Business Cards Citizens Business Bank Cox Business Login Digital Business Card Facebook Business Suite Finance In Business Free Business Cards Google Business Login Harvard Business School Lands End Business Massage Parlor Business Near Me Michigan Business Entity Search Mind Your Business Mind Your Own Business Ohio Business Search Risky Business Costume Skype For Business Small Business Loan Small Business Saturday 2021 Starting A Business Texas Business Entity Search
ironvia
wisatajawatimur

Related Article

What’s Hot in Business News and Why It Matters to You
  • Business News

What’s Hot in Business News and Why It Matters to You

Amy B. Taylor June 29, 2025
Finance Hacks for Saving More Money Every Month
  • Business & Finance

Finance Hacks for Saving More Money Every Month

Amy B. Taylor June 28, 2025
Business Education: A Gateway to Better Decision Making
  • Education

Business Education: A Gateway to Better Decision Making

Amy B. Taylor June 26, 2025
How Recent Business News Is Reshaping the Economy
  • Business News

How Recent Business News Is Reshaping the Economy

Amy B. Taylor June 23, 2025
How to Integrate Marketing and Customer Service
  • Marketing

How to Integrate Marketing and Customer Service

Amy B. Taylor June 19, 2025
europatentbox.com | CoverNews by AF themes.

WhatsApp us