When you buy through our links, Insider may earn an affiliate commission. Learn more.
Smartwatches can be valuable fitness and health tracking tools, or they can be used for simple time-telling and checking notifications.
When thinking about buying a smartwatch, you should identify which features are important to you. For example, do you want a smartwatch to have an always-on display so you can quickly glance at the time without making a gesture? Or maybe you want an advanced electrocardiogram sensor to check their heart for atrial fibrillation, while others have no need for it.
The Apple Watch is our favorite smartwatch overall, but it only works with iPhones. Thankfully, you don’t have to think about switching to iPhone if you want the best smartwatch — we love Samsung’s Galaxy Watch 4 for Android phones, too.
Learn more about how Insider Reviews tests and researches tech products.
Here are the best smartwatches you can buy:
Best smartwatch overall: Apple Watch Series 7, $379.99 on Amazon
The Apple Watch is one of the easiest to use and it has a broad set of health and fitness tracking. The Series 7 is the latest and best version to date, even if it’s not much of an upgrade over the 2020’s Series 6.
Best smartwatch for Android users: Samsung Galaxy Watch 4, $279.99 on Best Buy
Samsung’s Galaxy Watch 4 is basically the Apple Watch for Android users. It’s an all-premium smartwatch with an extensive range of health and fitness tracking features. It’s just unfortunate that the advanced ECG feature is only available for Samsung phone owners.
Best smartwatch for sleep tracking: Fitbit Versa 3, $229.95 on Best Buy
The Fitbit Versa 3 is a great all-around health and fitness tracking smartwatch, and it just so happens to shiny for sleep tracking and battery life over others.
Best fitness smartwatch: Suunto 7 GPS Sports Smart Watch, $352.68 on Amazon
The Suunto 7 is a reliable fitness smartwatch with a wide variety of fitness features and full-day battery life.