As small businesses owners, we have to be creative when it comes to product labels. With so much competition, we can’t rely on big companies’ budgets to create attractive and accurate labels. So let’s be clever with our designs, and make sure that the customer’s attention is caught quickly. Here are six takeaways for small businesses when it comes to designing product labels.
1. Keep it simple – avoid clutter and keep the design clean and concise
When designing product labels, it’s important to keep things simple. Too much clutter can be distracting and make it difficult for customers to read the text. Keep the design clean and concise, and use easy-to-read fonts. This will make it easier for customers to understand your message.
2. Use easy-to-read fonts and make sure the text is large enough to be seen
When it comes to designing product labels, using easy-to-read fonts is important. This will make it easier for customers to understand your message. In addition, make sure the text is large enough to be seen. This will help ensure that customers are able to see your information clearly.
3. Use colours that will stand out against the background
Colours are a powerful tool when it comes to marketing. Make sure your colours stand out against the background, and choose shades that will grab attention. This is especially important when you are choosing a clear material for labels for jars, for example.
4. Make sure your logo and contact information are prominently displayed
Your logo is an important part of your branding, so make sure it’s prominently displayed on your product labels. You should also include your contact information, so customers can easily get in touch with you if they have any questions or concerns.
5. Opt for a custom shape to make your labels stand out
A custom shape can help your labels stand out from the competition. If you have the resources, consider having your labels printed on a unique shape or material that will catch people’s attention.
6. Consider the material you want your labels printed on when designing
The type of material you choose for your product labels can affect how they look and feel. Consider what type of material you want them printed on, and choose a design that will look best on that surface.
Custom labels are a valuable marketing tool, and it’s important to design them carefully. Keep the six tips we’ve shared in mind when designing your own product labels, and you’ll be sure to grab attention and drive sales. If you need help getting started, contact your local label printer today.