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It was an unusual move for a company with close to 1,000 stores globally, especially for one with such vibrant and visual products that seem to be made for Instagram. We visited two Lush stores — one in the UK and one in the US — to see how they stack up.

A Lush store in London.

Dinendra Haria/SOPA Images/LightRocket via Getty Images


The first Lush store popped up in the town of Poole in Dorset, England, in 1995. The Lush we went to in the UK was in the city center in Leeds, northern England. Though the store didn’t have particularly eye-catching window displays, the smell of Lush’s sweet bathing products wafting down the street made it easily recognizable.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


One side of the store didn’t even feature its name, and the window display was just a pile of Lush magazines.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


The displays were all beautifully curated.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


Behind this were rows of bubble bars, which look like bath bombs but are used by crumbling off small pieces into the tub to create a bubble bath.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


At £5.95 ($7.92) each, these seemed a bit expensive, but a staff member said they could be used around eight times each.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


Even if it’s not as fun as getting to watch a whole bath bomb explode, bubble bars felt much more economical than the single-use bath bombs that Lush is known for, which cost around £5 ($6.65) each.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


Lush is perhaps best known for its bath bombs, but it sells loads of other products too.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


The store had a display of Lush perfumes …

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


… and body sprays in bottles that made them look like household cleaning products.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


There was a display dedicated to Lush’s beautiful wrapped gift boxes …

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


… soap embossed with the company’s logo …

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


… and a whole range of makeup products including mascara and lip products that you might not know Lush makes.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


There were also not just one …

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


The store had a stand of gift cards for Lush’s spa, too. The company has eight spa locations in the UK, offering a range of massages and treatments.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


Source: Lush

The products all looked beautiful and smelled heavenly …

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


… and they were largely packaging-free, too.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


The products we bought were packed in individual paper bags by the cashier, who added labels with the ingredients and instructions for usage.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


The packaging is recyclable, and Lush used it to show its stance against animal testing, too.

Lush Leeds England UK

We visited a Lush store in Leeds, northern England.

Grace Dean/Insider


To get a sense of Lush’s presence in the US, Insider also visited a location in Indianapolis. The chain has stores across the US, including in New York, California, Ohio, Kentucky, and Illinois. Like with the Leeds location, the smell of soaps and cosmetics is noticeable to anyone walking by.

Lush store in US Indianapolis

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


It was a pretty sizable shop, filled with shoppers and attentive employees.

Lush store in US Indianapolis

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


There were also quiet a few sink stations, where shoppers can sample the products …

Lush store in US Indianapolis soap products sink

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


… as well as a DIY fragrance sampling station.

Lush store in US Indianapolis fragrances

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


The displays were set up to look more artisanal than those in your average store’s beauty section.

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


We were pretty fascinated with these vegetation-wrapped cleanser products, in particular …

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


We also noticed unexpected offerings like these toothpaste tablets …

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


… and these avocado oil treatments.

Lush store in US Indianapolis wax products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


The mountain of carved blocks of soap was a main focal point in the store.

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


But the most grabbing section were the shelves decked with these colorful shower and bath bombs, clustered near the front of the store.

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


These shelves held silvery bells and pink seashell-looking creations …

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


… mermaid-inspired bath bombs …

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


… strange purple monsters …

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


… and even these cute little gummy bears.

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


While the US store was filled with interesting offers, it seemed that these eye-catching bath bombs were definitely the centerpiece of the store, and a main draw for mall-goers who might happen to glance over.

Lush store in US Indianapolis soap products

Insider visited a Lush store in Indianapolis.

Áine Cain/Insider


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