June. School is out (is it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important to step out of your comfort zone and add some color and authenticity to your communication.
And thankfully, June has tons of great causes and holidays to make your summer marketing campaigns hot!
In this post, we’re going to set you up for free and easy June marketing wins so you can stay connected with your customers and attract even more of them.
Without further ado, let’s kick this thing off.
Here are the overarching focal points of June that you can use as a compass for your social media posts, blogs, emails, and promotions.
There is an observance day for just about every niche out there, from gardeners to homeowners, dog owners to runners. The full list (with dates) is at the bottom of this post, but here are some notables:
Diversity, equity, and inclusion in your marketing should be a constant throughout the year, but here are a few observances you can include specifically in your June content plans:
The LGBTQ+ community is one of freedom, creativity, and expression. So why not corporate those themes into your associated campaigns?
And why not with a pride art or pride flag contest? Encourage your social media followers, or even other businesses and nonprofits in your neighborhood, to create their own pride flag or pride art and post it to social media. Make sure they use a specific hashtag so you can gather all entries and pick the winner(s).
Also, depending on your business, you can give away a couples-themed service, such as a couples massage session or photoshoot.
Additional observances in June that help promote diversity, equity, and inclusion include:
- National Caribbean American Month
- National Soul Food Month
- PTSD Awareness Month
- National Loving Day (for interracial marriage) – annually on June 12
- Anne [Frank] and Samantha [Smith] Day – bi-annually on the summer solstice
June marketing ideas for monthly themes
June is home to National Safety Month, National Great Outdoors Month, and more. Let’s go through some great ways to market your business with these June awareness causes.
Safety is a versatile topic that can apply to just about any audience. For example, here are some evergreen blog post ideas for different audiences:
- Cyclers: 10 Must-Have Features for your Child’s Helmet; 10 Deadly Mistakes to Avoid When Riding at Night
- Parents: Quiz: Are You Truly Keeping Your Baby Safe?
- Businesses: 5 Ways to Safeguard Your Network Against Hackers
- Millennials: 8 Social Media Safety Tips You Didn’t Know you Needed
You could also take a more seasonal approach by creating content around staying safe in the summer, or by handing out travel-sized sunscreen bottles in your store or with online orders for a limited time.
Great Outdoors Month
Ah, out of lockdown and into the outdoors! People will be particularly excited to get outside this year after so much time inside. Here are some ways to apply this theme to your marketing:
- Create a blog or social media post on the best places around your state to get outside and experience nature. Ask your followers to share their favorite spots too.
- You could also run a month-long email campaign that points out new ideas and places to visit each week.
- If you hold indoor classes, host them outside!
- Run a sidewalk sale (because hey, outdoors doesn’t have to mean sitting atop a mountain).
- If there’s a local business near you that sells outdoor gear, see if they’ll donate some products for an “outdoors essentials” kit or even just a discount that you could offer in a giveaway. In return, you can promote their business on social media or even offer to donate your products at a relevant time.
- Keep it simple and post a beautiful image with some outdoor inspo.
Celebrate the end of the school year with specials geared toward high school or college graduates. Some marketing ideas for you:
- Moving companies can run special promotions for college grads.
- Restaurants can offer a gift card to graduates who post a picture of themselves at your restaurant wearing their cap and gown.
- Catering and events businesses can post the dates in which their services are still available.
- Don’t forget about graduation and teacher gifts!
Marketing ideas for June holidays
Before we get into the sillier of observance days, let’s take care of the two major holidays in June: Flag Day and Father’s Day.
Celebrated every June 14, Flag Day is a great way to continue to celebrate America, after Memorial Day has passed and July 4th is still a few weeks away. It commemorates the day that the stars and stripes were adopted for the flag. Here are some marketing ideas for this day:
- Incorporate an American flag theme into your offerings: American flag cookies, jewelry, clothing, and more.
- See if you can find a creative way to incorporate stars and stripes into your content.
- Offer discounts on red, white, or blue products you offer, whether that clothing, paint, or in the case below, fabric:
Of course, you can offer discounts and sales on this day, but here are some other ways to promote your business. We’re always looking for ways to think outside the [tie] box when it comes to Father’s Day gifts.
- Father’s Day gift guide: Compile some great gift ideas into a blog post, some of which can be your offerings. See if you can create a persona for the dads of your target audience. Are they young fathers? Old timers? Gardeners? Gadget lovers? Readers? There are tons of Father’s Day gift guides out there, so keep it targeted for your audience.
- Gift baskets:Spare moms and kids from having to come up with ideas and put together creative gift baskets or combinations. Seeing everything together and artfully arranged gives added appeal.
- Restaurants: Supply gift cards to your restaurant with a bottle from a local distillery or winery.
- Spa or salons: Run specials on men’s grooming supplies. Moms who come in to redeem their gift certificates from Mother’s Day will love the one-stop shopping!
- Don’t forget about last-minute shoppers!
While diligent shoppers make careful decisions to find the right brand or product, last-minute shoppers are looking to make the fastest decision with the lowest risk. Make your flexible return policy prominent in your marketing copy, such as with “No hassle returns!” or “No return deadlines!”
Marketing ideas for June national days
These observance days provide opportunities to stand out to customers and show your creative side. Let’s dive in!
Flip a Coin Day
The first day of June every year is Flip a Coin Day. This holiday was made to celebrate math, but you can have some fun with it in your marketing content. Here are some ideas:
- Run a coin flip discount day: For each purchase, have customers flip a coin and call heads or tails. If the customer wins, they get a percentage discount based on the value of the coin. Quarter flips = 25% off, dime flips = 10% off, and nickel flips = 5% off. Of course, you can adjust the discounts depending on your budget and customer volume.
- Create content about decision-making. You can use the below blog post title formulas for just about any industry:
Don’t Leave It to Chance: How to Choose a [X] Wisely
It’s a Toss-Up: Should You Use X or Y?
Can’t Make Heads or Tails of X? Read This
Don’t Flip a Coin When Deciding on Your Next [industry] Partner.
- Gyms and trainers can share or run a coin flip workout.
The people love the Fridays. And the people love the donuts. And on the first Friday in June, they come together on National. Donut. DAY.
- Create a new tradition: Local bakeries, if you want to do something beyond just discounts and coupons, announce to your audience a week or so prior that you’ll be coming out with a brand new, never-seen-before donut on this day—with a limited supply! Post little teasers on social media and your website to generate some excitement and mystery. Better yet, continue the tradition annually. Your patrons will look forward to it every year!
- Fitness businesses can offer or share an after-Donut Day workout. Donuts are delicious but not exactly marketing materials for the fitness industry. Host or post a Day After Donut Day workout.
- Show customer appreciation: Bakeries can post pictures of your loyal customers, tagging them (with their permission)
Or, do a Google search for “incredible donuts” and prepare to be amazed.
I feel like this should be called the Batman donut
World Environment Day
We know that consumers look for businesses that support causes they care about—one of which being environmental protection. Here are some ways to show your support for this cause, which occurs every year on June 5:
- Collect donations for a charity or offer limited edition eco-friendly items.
- Offer waste-reducing freebies with purchase, like a reusable bag or metal straws.
- Even just creating visuals with appealing and earthy tones for your June 5th Instagram post can make a mark.
Best Friend Day
National Best Friend Day, which occurs annually on June 8, is a relatable holiday and a great excuse for a sale. Run buy-one-get-one sales, promote your referral program, or run a tag-a-friend social media contest.
And this one is pretty creative:
Iced Tea Day
While not everyone drinks it, National Iced Tea Day (every June 10) is a reminder that summer is here and the weather is beautiful, which puts everyone in a good mood. Here are some simple ways to celebrate:
- If you collaborate with a local coffeehouse or bakery that specializes in tea, you can host a pop-up at your business and offer free tea for guests, or a coupon for a free tea with purchase.
- If you have a brick-and-mortar location, hand out iced tea samples to get foot traffic and spread brand awareness!
- Simply engage your audience with questions about their iced tea preferences.
Nature Photography Day
Nature Photography Day, which occurs annually on June 14 is more than, well, nature photography. It’s about using images to raise awareness and advance conservation and protection efforts for plants, wildlife, and landscapes.
Post some of your best nature photos on social and accompany them with an eye-opening stat pointing to the need for conservation.
The summer solstice is the first, and longest, day of summer. This is the perfect time of year to launch a summer collection, throw a beach-themed event or sale, or offer a beach blanket or koozie with a purchase.
Take Your Dog to Work Day
This excellent day is observed annually. on the Friday after Father’s Day. Invite employees to bring their pooches to the office and don’t be shy about advertising their presence on Facebook. The promise of a puppy is enough motivation for people to brave the summer heat and stop by your shops.
And of course, this is the perfect contest opportunity.
Insurance Awareness Day
Not the sexiest of national days, but a very important topic nonetheless—and occurs every June 28. You can post a video with tips on how to assess your insurance, like with the example below:
- Lawyers and accountants can blog about the benefits of insurance for individuals and business owners, or resurface old posts on the topic.
- Doctors and dentists can encourage patients to check out their insurance to make sure they have adequate coverage, or provide tips for connecting with insurance companies about procedures.
- Massagetherapists, chiropractors, and fitnesscenters should encourage clients to check their insurance benefits—many insurance companies offer coverage for massage and chiropractic treatments or subscriber discounts for joining a fitness center or gym.
- Travel agents, bed and breakfasts, and hotels can use this day to blog about the benefits of travel insurance.
And let’s not forget about pet insurance…
Final June marketing ideas
And why not throw in a few more for good measure?
- Repeat Day (Thursday, June 3): Re-run past promotions and campaigns that were popular among your customers.
- Cancer Survivor’s Day (Sunday, June 6): Spotlight a team member or customer who is a cancer survivor, or simply post inspirational articles, quotes, and photos.
- Selfie day (Monday, June 21): You know the drill!
- Public Service Day (Wednesday, June 23): Feature a prominent member of the community on social media or offer a discount to those in the public sector who show ID.
Can you top this?
Try out these June marketing ideas
And there you have it. A basketful of ideas and examples to keep your brand creative, attractive, and authentic!
For more monthly marketing ideas, check out these:
Full list of June holidays and observances
And as promised, here’s the list of June holidays and observances.
Go Barefoot Day
Say Something Nice Day
National Leave The Office Early Day
National Running Day – First Wednesday in June
Clean Beauty Day
Hug Your Cat Day
Donut Day – First Friday in June
Bubbly Day – First Saturday in June
Trails Day – First Saturday in June
Higher Education Day
Gardening Exercise Day
Cancer Survivor’s Day – First Sunday in June
Best Friends Day
Call Your Doctor Day – Second Tuesday in June
Iced Tea Day
Herbs and Spices Day
Making Life Beautiful Day
Red Rose Day
Rosé Day – Second Saturday in June
Kitchen Klutzes of America Day
Random Acts of Light Day
First Lady’s Day
Weed Your Garden Day
Sewing Machine Day
Children’s Day – Second Sunday in June
Smile Power Day
Nature Photography Day
Garbage Man Day
Eat Your Vegetables Day
National Splurge Day
Wear BLUE Day – Friday Before Father’s Day
National Flip Flop Day – Third Friday in June
Father’s Day – Third Sunday in June
Summer solstice/first day of summer/ longest Day of the Year
Daylight Appreciation Day
HVAC Tech Day
National Hydration Day
National Pink Day
Take Your Dog to Work Day – Friday After Father’s Day
PTSD Awareness Day
Insurance Awareness Day
Meteor Watch Day
Social Media Day
For more monthly marketing ideas, check out our other posts:
And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.