Hi! Welcome to the Advertising Insider daily for July 24. I’m Lauren Johnson, a senior advertising reporter at Business Insider, and back to this newsletter after a few days of vacation in the Colorado mountains. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today we look at the advertising spend from the streaming wars, VCs’ picks for gaming startups to watch, and TikTok’s $200 million pledge for creators.


little fires everywhere

Hulu’s “Little Fires Everywhere”

Hulu


Amazon Prime Video and Hulu have outpaced their rivals in buying TV ads in 2020, as they compete with new streaming services for subscribers

Read the full story here.


Roblox Heroes of Robloxia

Online game platform Roblox

Roblox


VCs pick 4 gaming startups to watch in 2020 as interest in the sector surges amid the pandemic

Read the full story here.


tiktok bytedance china



Reuters File Photo


TikTok establishes $200 million US-based fund to support content creators

Read the full story here.


More stories we’re reading:

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

— Lauren

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