Hi! Welcome to the Advertising Insider daily for July 28. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today: Quibi’s partnerships with publishers to build buzz, Omnicom’s diversity numbers, and Facebook’s upcoming earnings.
Quibi’s Jeffrey Katzenberg
Daniel Boczarski/Getty Images for Quibi
Quibi is paying a network of digital media sites to write about its original shows, borrowing a tactic from Netflix, Hulu, and other streamers
Read the full story here.
Omnicom chairman and CEO John Wren
Emmanuel Dunand/AFP via Getty Images
Ad giant Omnicom releases diversity numbers showing 5.5% of US staff is Black — read the internal memo outlining CEO’s 8-step action plan
Read the full story here.
Facebook CEO Mark Zuckerberg
Associated Press
Facebook’s earnings report could highlight how quickly the pandemic accelerated the advantage for big tech
Read the full story here.
More stories we’re reading:
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
— Lauren
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