How To Respond to Client Feedback
Though it isn’t always easy receiving client feedback, especially when they’ve had a negative experience, how you respond matters. This...
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Web personas – best practices and examples [step by step guide]
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors...
Virtual Events As Powerful Customer Discovery Tools
Reading Time: 8 minutesWhile there are many different types of virtual events, such as webinars, summits and meetups, and many...
2022 Hacks To A Strategic Advertising Campaign
A successful ad campaign can only be achieved if you have a well-structured digital advertising plan. The secret is to...
Branded Keywords 101
Branded keywords are a huge part of SEO. If you haven’t included them in your SEO strategy already, then you’re...
Senators Urge SBA to Use Available Money to Fund EIDL Requests
Two Senate committee chairs want the Small Business Administration to pull more funds into the Economic Impact Disaster Loan program....
The Link-Earning Stack Every SEO Should Strive For
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect...
Why We Increase Our Team’s Salaries Every Year
You may have already seen our salaries and our salary formula, but another part of our process is to annually...
How to Find a Job After College: The Ultimate Guide
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a...
CTR Facebook Ads: How Does It Work?
Did you know that the United States alone has over 250 million Facebook users? As you might guess, this means...
30 Awesome Examples of Conversational Copywriting (+How to Do It Right)
Google’s mission statement. What do you think it says? Google employs a complex algorithm to analyze and index information so...
Can We Really Count On Facebook?
This week, Facebook/MetaZuck broke DTC Twitter and sent media buyers scrambling everywhere when it randomly shut off top-performing ad campaigns...
Mental Health Week: How Businesses Can Practice Empathy in the Workplace
By Jordan Friesen & Mike Armson Every week, at least 500,000 Canadians miss work due to mental illness and the resulting...
What Is Google Dorking and How Hackers Use It to Hack Websites
Google is the encyclopedia of the internet that carries the answer to all your questions and curiosity. After all, it...
4 Essential Digital Tools for Mental Health Care Businesses » Small Business Bonfire
Mental health has become a huge talking point across the world over the past decade. Medical practitioners and regular individuals...
Email preference center tips: How to keep every subscriber happy
Email preference centers can unlock a wealth of subscriber information if executed properly. And while it’s unlikely subscribers will continually...
The Impact of AI on Digital Marketing — 2022 Trends and Forecasts
Chatbots, virtual assistants, and other AI mechanisms gradually change the digital marketing landscape. And while some marketers keep insisting that...
Content Collaboration: Building a Formidable Content Team
There’s almost never a one-size-fits all approach to building or managing a content marketing team. It’s part art, part science....
When It Comes To Starting A New Business Who Wins: The UAE Or Saudi Arabia?
The United Arab Emirates (UAE) and Saudi Arabia (KSA) are two of the world’s wealthiest countries. Both have substantial expat...
5 Awesome May Marketing Ideas
May brings warmer weather, blooming flowers and a general sense of optimism and possibility. Let’s take advantage of those warm...
Customer Data Challenges and 7 Best-Practices
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How to craft a team survey that will help you lead with purpose
Employee engagement surveys are a great way to understand exactly what your team needs to both stick around and thrive...
